MI
Mintifi
Company Employees
Kritika Dukia
Senior Consultant @Hero Fincorp
Verified
I am a fintech strategist, product leader, & consultant with 8+ yrs of experience designing & scaling digital financial solutions across startups & NBFCs. My career has focused on building & scaling digital lending products, lending journeys, AI-enabled KYC solutions, & embedded finance platforms. I have worked across organizations like Hero FinCorp, Mintifi, Lentra AI, & Credflow, leading initiatives from 0→1 product design to enterprise-scale transformation. Some of my Professional Key achievements includes - At Hero FinCorp, drove strategy and transformation in the CEO’s office, designing an enterprise-wide analytics “nerve centre” & restructuring cross-sell playbooks across 8 lending businesses. At Mintifi, owned digital lending journeys for Amazon/Flipkart anchor networks and launched credit dashboards for 1,200+ SMEs. At Lentra AI, built AI-powered onboarding and decision engines for top Indian banks (HDFC, Bajaj Finserv), reducing loan onboarding time by 40%. At Credflow, partnered with founders to refine product-market fit and launch SME receivables/payment dashboards. Beyond fintech, I am also the author of Child of Paradox (2024), a sci-fi fantasy novel that blends mythology, philosophy, & storytelling. As both a product strategist & writer, I bring creativity, structured problem solving, and storytelling skills to every challenge whether it’s building fintech products, consulting on digital transformation, or crafting narratives that inspire. I thrive in remote-first, cross-functional environments, bringing together strategy, data, & fast execution to deliver scalable fintech solutions.More...