Hi, I’m Nicolette. A multi-hyphenate, creative thinker, with a penchant for bringing culture-shifting ideas to life.
Some days I identify as an entrepreneur, others a product and brand builder. Most of the time I’m just a girl, with an insatiable curiosity for humankind and a deep desire to expand what’s possible - in people, in culture, in the world, and a dedication to building things that do exactly that.
I’ve spent the last 12+ helping founders, CEOs and startups build and grow businesses across tech, wellness, and consumer products, launching 55+ products and driving $75M+ in revenue.
At one point, I even built and grew my own beauty company (an indie skincare brand that turned into a 7-figure cult classic.) IYKYK.
I’m a catalyst for growth inflection points, especially in:
- New product commercialization (0→1 and 1→n): From raw concepts to launch with aligned pricing, messaging, and demand gen
- Category strategy & differentiation: Positioning products so they lead markets, not just compete in them
- Customer activation & revenue expansion: Using insights, experiments, and loyalty mechanics to increase AOV, LTV, and retention
- Cross-functional alignment at scale: Bridging strategy, ops, and storytelling to reduce confusion and accelerate execution
My superpower is turning high-potential ideas into market defining and defying products, brands and experiences that practically sell themselves.
Now I’m using those chops to help visionary founders and lean creative teams turn traction into scale.
I design the strategy, story and structure that makes what you build, what you say, and how you grow work in sync, so your idea takes off, resonates deeply, creates raving fans, and quietly reset the standard for what’s possible.
If you’re looking for someone who can help you change the narrative in your industry, make a bigger impact, and unlock your business’s full potential hit me up.More...