I'm a seasoned strategist skilled at unlocking enterprise value through amplifying leaders effectiveness at building sustainably profitable action-driving differentiation in fiercely competitive categories.
Central to the successes I've helped create at Panera Bread, Universal Studios Theme Parks, Anheuser-Busch, Taco Bell and many others, is the introduction of an advanced and expansive understanding of how Brand - employed as a core element of enterprise strategy operating at a higher level than the company’s prevailing view of its brand’s role - holds the potential to dramatically turbocharge business results and increase valuation.
I help leaders and their teams use what I call "Brand with a capital B" as the lens through lens through which to shape everything the company does into a whole exponentially greater than the sum of its parts—meaningfully differentiated, more compelling and action-motivating than the competition.More...