Years of experience: 11

ConsultingEmail Marketing ManagerMarketingMarketing DirectorCRM manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Neelam's Career Path
Senior Manager, CRM Marketing Strategy & ContentOct. 2021 -
Oct. 2024
Red LobsterSenior Manager, CRM Marketing Strategy & Content
Orlando, Florida, United States• Spearheading the CRM growth strategy and taking the lead on implementing high-impact initiatives across the customer lifecycle that accelerates active member growth and revenue generation. • Optimizing all organic touchpoints, in addition to utilizing additional approaches, such as partnerships to enable both strategic and tactical member conversion to grow the database. • Leveraging knowle...
Corporate Manager, CRMJan. 2021 -
Sep. 2021
SeaWorld Parks & EntertainmentCorporate Manager, CRM
Orlando, Florida, United StatesReporting directly to the SVP Marketing of SeaWorld Parks & Entertainment. Leading CRM automated campaign strategy and creative execution for all 11 SeaWorld Parks & Entertainment theme parks. Playing a vital role in building a true CRM for the business to understand the guests in a holistic way and on an individual level, in order to serve more personalized and targeted campaigns. Driving th...
Corporate Associate Manager, CRM & EmailNov. 2020 -
Jan. 2021
SeaWorld Parks & EntertainmentCorporate Associate Manager, CRM & Email
Orlando, Florida, United StatesResponsible for implementing the company’s digital marketing strategy for SeaWorld Parks & Entertainment. Also, accountable for positioning inbound & outbound consumer-facing digital communications to increase loyalty and drive revenue for the parks. • Coordinate and develop email programs on behalf of the SeaWorld Parks & Entertainment brands to qualified audiences to influence loyalty and v...

Neelam's Posts

  • How I can help you

    Develop strategies for email, SMS, and app marketing. Leverage my CRM expertise for customer acquisition and retention. Over 10 years with Red Lobster, Subway, Save the Children US, and SeaWorld HQs.

  • People I am looking for

    Seeking collaborations with businesses of all sizes to craft impactful marketing strategies. Open to small startups and large corporations.

  • Experience & Cases

    Achievements include growing CRM databases and loyalty memberships through automation and sweeps. Previous clients: Red Lobster, Subway, SeaWorld, Save the Children.

  • How to contact

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