Driving growth for iGaming brands across global markets through data-driven marketing strategies and innovative CRM solutions.
With 12+ years of specialised iGaming experience, I've built my career transforming marketing operations for both established operators and emerging market disruptors. My expertise spans the complete customer lifecycle—from acquisition through retention and reactivation—across European and emerging LatAm territories.
PROVEN TRACK RECORD:
• Led marketing teams
• Achieved revenue growth through multi-channel acquisition strategies
• Built and scaled CRM systems
• Launched successful market entries across multiple jurisdictions
• Developed retention frameworks increasing player lifetime value
• Managed P&L responsibility for multiple casino brands
CORE EXPERTISE:
Marketing Strategy & Execution | Customer Acquisition & Retention | CRM Development & Automation | Multi-Geo Campaign Management | Performance Marketing | Affiliate Program Management | Regulatory Compliance | Team Leadership | P&L Management | Market Entry Strategy
TECHNOLOGY PROFICIENCY:
Google Analytics | Marketing Automation Platforms | Customer Data Platforms | CRM Systems | Affiliate Networks | Attribution Modelling | A/B Testing Platforms | Business Intelligence Tools
Currently seeking for my next challenge with forward-thinking iGaming operators ready to accelerate growth in competitive markets. Open to remote, hybrid, or relocation opportunities globally.
Ready to discuss how I can drive your next growth phase? Let's connect.More...
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