Professional Education:
Economics and Management (Moscow State University of Civil Engineering, 2012):
— Foundation for understanding business processes, data analysis, and strategic planning.
Courses:
— Marketplaces, WB Advertising (2022–2024):
Working with product listings, SEO, demand analytics, ad optimization.
— Building Sales Teams (2022):
Creating sales funnels, managing KPIs, team motivation.
Key Achievements (Relevant for PMM):
40% Sales Growth through:
— Target audience analysis and assortment optimization.
— Implementation of marketing strategies and hypothesis testing.
Funnel Conversion Boost:
— Increased conversion to cart (up to 10%), order (25%), and purchase (42%).
Systematic Approach:
— Development of guidelines, scripts, KPIs, and CRM integrations.
— Creation of an onboarding system for new employees.
Data-Driven Decisions:
— Analysis of metrics (LTV, CAC, ROI) to optimize budgets and increase profitability.
Customer-Centric Approach:
— Implementation of personalized service (inspired by Zappos), which increased customer loyalty.
Why This is Valuable for PMM:
I know how to turn products into profit: from market analysis to packaging and promotion.
I combine analytics with creativity: not just data, but stories that sell.
Experience in cross-functional management: working at the intersection of sales, marketing, and product.
Ready to launch products that aren’t just “on the market” but “in demand.” 😊More...