MC
Marketplace Consulting
Company Employees
Ruslan Mialeshka
Product Marketing Manager
Verified
Professional Education: Economics and Management (Moscow State University of Civil Engineering, 2012): — Foundation for understanding business processes, data analysis, and strategic planning. Courses: — Marketplaces, WB Advertising (2022–2024): Working with product listings, SEO, demand analytics, ad optimization. — Building Sales Teams (2022): Creating sales funnels, managing KPIs, team motivation. Key Achievements (Relevant for PMM): 40% Sales Growth through: — Target audience analysis and assortment optimization. — Implementation of marketing strategies and hypothesis testing. Funnel Conversion Boost: — Increased conversion to cart (up to 10%), order (25%), and purchase (42%). Systematic Approach: — Development of guidelines, scripts, KPIs, and CRM integrations. — Creation of an onboarding system for new employees. Data-Driven Decisions: — Analysis of metrics (LTV, CAC, ROI) to optimize budgets and increase profitability. Customer-Centric Approach: — Implementation of personalized service (inspired by Zappos), which increased customer loyalty. Why This is Valuable for PMM: I know how to turn products into profit: from market analysis to packaging and promotion. I combine analytics with creativity: not just data, but stories that sell. Experience in cross-functional management: working at the intersection of sales, marketing, and product. Ready to launch products that aren’t just “on the market” but “in demand.” 😊More...