Years of experience: 27
PostGraduateCOOGraduate StudentUndergraduate StudentCommunications ManagerC-level Executive
Trust Score
Exceptionally trusted; proven professional excellence.
Zaida's Career Path
Jun. 2021 -Present
Universidad FidélitasVirtual General Manager
San José, Costa RicaStrategic and results-driven executive with extensive experience leading digital transformation and virtual education growth at the senior level. As Virtual General Manager at Universidad Fidélitas, I oversee end-to-end operations for virtual degree programs, combining product innovation, operational excellence, and customer-centric strategies to drive sustainable growth. With a strong backgr...
Jan. 2018 -Jun. 2021
Zaida Plácido ConsultingPrincipal Consultant, Marketing & Commercial Strategy
Costa Rica• Created and implemented a customized digital marketing strategy for a Gelato company by evaluating the existing strategy, identifying value-adds and differentiated offerings, and building an actionable strategy delivering profitability organization-wide. • Developing a pipeline of consulting clients by identifying prospects and performance gaps, proposing consulting solutions, and cultivati...
Jul. 2015 -Jul. 2017
MicrosoftOriginal Equipment Manufacturer (OEM) Lead, Costa Rica & Panama
Costa Rica• Established and maintained partnerships with 3 strategic distributors by providing technical education, setting clear expectations, and building actionable sales plans for resellers and other partners consistently performing as a growth leader. • Spearheaded a regional OEM cultural transition to a data-driven and partner-centered approach by identifying pain points, implementing standardize...