As a Director of Marketing and PPC Manager at Inquirly Inc., I designed a paid search strategy for a startup lead generation company in the home services space and managed $4.5M+ in ad spending in 2024. I was promoted from part-time PPC Manager to a permanent leadership role for quickly scaling campaigns and stabilizing bidding inefficiencies within fast-paced industry settings.
Highlights of...
While serving as a Performance Marketing Lead at Webuyanycar.com (USA), I designed a performance marketing strategy for a high-volume vehicle purchasing platform and optimized paid media campaigns across Google, Bing, YouTube, and Facebook to drive qualified appointments and maximize return on ad spend (ROAS). I trained new team members to promote a data-first mindset and introduce continuous...
I was initially onboarded to build and lead a paid ad function for a digital marketing agency specializing in SEO, web design, and property management marketing. I developed and executed high-performing PPC campaigns for agency clients while optimizing lead quality and reducing costs.
Highlights of accomplishment in this role include:
➙ I increased monthly qualified property management leads ...