Behavioural product and strategy lead with deep experience applying behavioural science to real-world digital products.
Specialise in translating complex human behaviour into clear product, research, and growth decisions. Lead MVP definition, user testing, and iteration in early-stage and ambiguous environments. Strong qualitative research skills, turning messy emotional insight into actionable strategy. Systems thinker who connects individual behaviour, technology, and organisational goals. Trusted partner to founders and teams, influencing direction through clarity, evidence, and insight.More...