Years of experience: 9

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Annabel's Career Path
Chief Insights & Strategy OfficerMar. 2024 -
Present
ZiyxChief Insights & Strategy Officer
London Area, United KingdomLeading product strategy and behavioural insights at ZIYX, an AI-powered platform helping 18–32-year-olds start businesses. Accelerated growth – applied k-means clustering to analyse 5,000+ users, developed customer profiles, and drove a 42% uplift in app downloads, expanding our user base and market traction. Delivered AI personalisation – translated behavioural science frameworks into opera...
Behavioural Science and Strategy LeadMar. 2021 -
Oct. 2024
Autonomic Nervous System Research FoundationBehavioural Science and Strategy Lead
London, England, United KingdomLed research and strategy at a foundation exploring how early-life adversity shapes resilience, mindset, and behaviour, with a focus on applying insights to health systems and product innovation. Behavioural research leadership: investigated stress responses, habit formation, reframing techniques, and perseverance drivers, translating findings into practical frameworks for behaviour change. A...
Junior Chief of StaffJan. 2020 -
Mar. 2021
MoteefeJunior Chief of Staff
London, England, United KingdomWorked directly with the CEO and executive team of a high-growth e-commerce startup, supporting strategy, investor relations, and operational excellence across finance, data, HR, and product. Investor & board engagement: refined VC pitch decks, built board reporting systems, and prepared EBITDA and financial summaries to support fundraising and governance. Data-driven strategy: partnered with...

Annabel's Posts

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    How I can help you

    Identify why users aren't engaging or converting and uncover behavioural barriers. Validate early ideas to prevent over-building. Clarify decisions, expose assumptions, and design targeted tests to reduce uncertainty effectively.

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    People I am looking for

    Clients sought: - Ziyx: EdTech business setup app - Nordic Life: E-commerce customer retention - Kirk Energy: Client acquisition - Ansr Research: People-focused research

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    Experience & Cases

    Achievements: - Reframed EdTech product through MVP tests - Improved product-market fit and retention - Clients: Startups needing customer understanding, companies with specific product challenges

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    How to contact

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