I’m a growth-focused, full-stack marketing leader who thrives at the intersection of strategy and execution. I’ve built and scaled marketing engines across DTC and B2B by integrating product marketing, lifecycle, performance, brand, and analytics, so every dollar lowers CAC and lifts LTV. At Xome, that meant scaling paid users +138%, increasing conversions +69%, and cutting CAC by -24%, all while launching first-to-market initiatives.
What sets me apart is how I work: I’m a strategic doer. I can design the vision and get into the weeds, running experiments, optimizing funnels, building ICPs, testing creative, or partnering with Product and Data Science to turn insights into revenue impact. I lead with data but tell the story with brand. I love combining analytical rigor with creative storytelling to unlock growth loops, improve discoverability, and deliver sustainable results.
I’m most energized in environments where there’s something to build or transform. Whether that’s creating new growth programs, rebranding for connectivity, or turning disconnected teams into a unified, revenue-driving function. I thrive in complexity. Regulated categories, high-stakes launches, and messy challenges that need clarity and momentum, where I can bring both operator discipline and entrepreneurial energy.More...