Years of experience: 20
Growth HackerCRM managerMarketing DirectorASOMarketing Analytics ManagerDigital Ads Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Jessica's Career Path
Apr. 2023 -Present
XomeVice President of Marketing
Lewisville, Texas, United StatesLed overall marketing strategy and managed a team spanning performance, demand generation, lifecycle, product, and brand marketing. Spearheaded key cross-functional initiatives, driving a 138% increase in paid users, 12% boost in engagement rate, and 69% jump in conversions, while reducing Customer Acquisition Cost (CAC) by 24%.
• Conversion Rate Optimization (CRO) program including A/B testi...
Jan. 2018 -Mar. 2023
XomeDirector of Marketing
Seattle, Washington, United States• Rebuilt and unified the Marketing department, integrating digital marketing, email, SMS, in-app, and push communications, content marketing, social media, marketing operations, and digital analytics into a single enterprise function. Assessed skill gaps, hired and developed talent, and repositioned Marketing as a strategic driver of product development and business growth. • Led a full-scal...
Sep. 2014 -Aug. 2017
UW MedicineStrategic Marketing Manager
Seattle, WALed strategy, planning, and execution for all marketing and communications across client service lines, overseeing eight clinic openings, including five new market entries. Managed budget planning, performance tracking, and reported Return on Ad Spend (ROAS) and Return on Marketing Investment (ROMI) to stakeholders.
• Directed cross-functional teams spanning digital marketing, web content, so...