I am a marketing and CRM professional with international experience across Europe, North America, and Asia. I currently work as a Customer Relationship Management Specialist at SMCP, supporting brands including Sandro, Maje, Claudie Pierlot, and Fursac. In my role, I oversee email marketing strategy and customer engagement initiatives for the North American market.
I specialize in CRM strategy, digital marketing, and customer lifecycle management, combining creativity with data-driven decision-making. I collaborate cross-functionally to optimize campaign performance and strengthen brand-consumer relationships.
Prior to SMCP, I gained experience in marketing and communications roles at PVH (Calvin Klein & Tommy Hilfiger), PwC Luxembourg, and in retail and e-commerce environments in Hong Kong. These experiences allowed me to develop a strong understanding of global brand strategy and consumer behavior.
I hold a Master’s degree in Marketing and Strategy from Université Paris Dauphine – PSL. With a multicultural background and a passion for fashion and digital innovation, I bring both strategic insight and operational excellence to every project I lead.More...