As Macarena García, Sr. Brand Communications Manager at adidas, I have successfully led multiple high-impact marketing campaigns that significantly boosted brand awareness and sales. I have also been instrumental in developing and implementing strategic communication plans that effectively conveyed our brand's values and vision. My leadership skills have been key in fostering a productive team environment, leading to increased efficiency and creativity. My innovative approach to brand storytelling has been recognized within the industry, leading to a marked increase in customer engagement and loyalty.More...