Years of experience: 16
ChileInfluencer Marketing ManagerModel💸 MarketingEvent Producer📝 Influencer or Blogger
Trust Score
Highly reliable; strong professional involvement.
Macarena's Career Path
Sep. 2023 -Present
adidasSr. Brand Comms Manager
Chile · Hybrid
Mar. 2022 -Sep. 2023
NotCoBrand Manager
Santiago, Santiago Metropolitan Region, ChileAs a Brand Manager at NotCo Chile, I lead the development and execution of brand strategies, resulting in one of the most recognized plant-based brands in the country with 60% brand awareness. I have also been instrumental in expanding the brand's reach by nurturing its presence to attract new audiences for trial. Our social media presence has grown exponentially with over 250K Instagram foll...
Aug. 2019 -Mar. 2022
LATAM AirlinesGlobal Content Marketing Manager
Santiago de ChileLed the Social Media team in the delivery of the Global Content Creation Strategy, resulting in increasing in our KPIs in terms of Brand Health, Image, Awareness, Closeness First Choice, and Reputation. Maintaining LATAM's social media profiles as the biggest online communities in the Airlines Industry of the region. Influencers and employee advocacy strategies management, Vamos magazine digi...