Years of experience: 16

PartnerMarketing Director💸 MarketingBusiness Owner🧨 Consulting✨ Business Owner

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Falk's Career Path
Founder & Executive DirectorJan. 2021 -
Present
Shanghai HuíLüè Business Consulting Co.Founder & Executive Director
Shanghai, ChinaHuí//Lüè is a fluid brand innovation consultancy. We rethink and reshape businesses. Their marketing. Products & services, brands & communications. It is called Huí//Lüè for taking a different approach to reach the goal.
Long-Term Visiting ProfessorJan. 2020 -
Present
China Academy of ArtLong-Term Visiting Professor
Hangzhou, Zhejiang, China
Regional Strategy Director APAC & GCJan. 2014 -
Dec. 2021
Saatchi & SaatchiRegional Strategy Director APAC & GC
Singapore/ ShanghaiRegional strategic lead on Pampers in Asia Pacific & Greater China, as well as Ariel, Tide, Joy, Crest, Oral-B, Safeguard and Gillette in Greater China. Clients: P&G (Baby Care, Male Grooming, Oral Care, Personal Care, Laundry), Amway, Danone, Invisalign, Pernod-Ricard CAREER HIGHLIGHT: APART FROM WINNING SPIKES ASIA AND EFFIE AWARDS FOR PAMPERS; ACHIEVING GLOBAL MARKET LEADERSHIP FOR PAMPERS...

Falk's Posts

  • How I can help you

    Competencies: • Identifying Growth Opportunities • Re-inventing Products • Re-imagining Services • Re-visiting Business Models • Unlocking Brands’ Potential • Growing Marketing Teams Competitive Advantages: • Liquid Collaboration • Evidence-based Creativity • Diversity in Action

  • People I am looking for

    Businesses seeking their partner in growth

  • Experience & Cases

    Projects: • Marketing Research in UK, CN, IN for a student accommodation provider • Brand & Product Story for whisky distillery in CN • New Product Development for supplement manufacturer Clients: • Pernod-Ricard • IQ Student Accommodation • Blackmores • Publicis Groupe

  • How to contact

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