Communication | Strategy | Project Management@Hisense
Verified
📚Honours in Applied Linguistics
🎯Marketing Management Certification
♟️Project Management Professional *current*More...
claudia henkel
Head of marketing@Hisense
Verified
I have substantial experience as a Brand Lead and Marketing Manager at Hisense Group, where I spearheaded innovative marketing strategies and successfully launched new consumer electronics categories into the market, skilled and passionate for e-commerce marketing
In my current role, I have demonstrated a comprehensive understanding of crafting and executing strategic marketing plans tailored to the unique needs of the brand. I have successfully developed go-to-market plans that encompass social media platforms like Facebook, Instagram, Twitter, YouTube, and TikTok, influencer marketing strategies, Google Marketing initiatives, and website content enrichment to enhance brand visibility and engagement.
One of my notable achievements includes leading the first-ever virtual launch for Hisense, and conceptualizing compelling Key Visuals for all product categories, showcasing both my creativity and strategic acumen. Moreover, my collaborative approach in building and managing relationships with suppliers, agencies, and networks has been instrumental in driving successful partnerships and delivering outstanding results.
I have a proven track record of driving customer acquisition growth, optimizing key performance metrics, and implementing innovative marketing campaigns to stay ahead in a competitive market landscape. My ability to adapt quickly to shifting market trends and consumer behaviours has enabled me to make informed decisions, ultimately resulting in increased brand awareness and customer engagement.
I am particularly skilled at monitoring and analyzing real-time conversations across editorial, blog, and social media channels to extract valuable insights that shape brand perception and drive impactful marketing strategies. Additionally, my experience in budget management, copywriting for various marketing materials, and collaborating with influencers, sponsors, and media outlets further showcases my versatility and dedication to achieving marketing objectives.More...
Percy Urdininea
International Business Developer@Hisense
Verified
Country Manager with a Proven Track Record in Business Launches
As a Country Manager, I specialize in leading the successful market entry of new businesses and products. I serve as a brand ambassador, creating a distinctive corporate image. With an exceptional history of initiating and nurturing businesses from inception, I bring extensive experience in sales and marketing across commercial, industrial, wholesale, and retail sectors.
My expertise spans various areas:
Sales and Marketing: I excel in driving revenue growth and market penetration.
Product Management: I have a keen eye for product development and optimization.
Trade Marketing: I understand the intricacies of promoting products within the market.
Customer Service: I prioritize customer satisfaction and loyalty.
My strategic planning, agile organization, and effective leadership have consistently contributed to overall company success. I foster collaborative relationships with colleagues, key stakeholders, and clients, all aimed at sustainable growth and elevating organizational achievements.More...