Years of experience: 18
Data EntryAssistantCustomer ServiceCall CenterCustomer ResearcherConsulting
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Amanda's Career Path
Dec. 2024 -Jun. 2025
Midea AmericaConsumer Insights Specialist
Waltham, Massachusetts, United States- Established Eureka’s first user research function to support global R&D and product development - Led qual and quant research to guide feature prioritization, positioning, and user experience for floorcare appliances - Built and managed an in-house user testing lab; implemented remote testing platforms to scale insight generation - Collaborated cross-functionally with industrial design, eng...
Jun. 2024 -Sep. 2024
SharkNinjaConsumer Insights Manager
Needham, Massachusetts, United StatesLed user testing and creative optimization for infomercial-driven product launches, exceeding conversion goals; Managed one direct report Research Analyst.
Jun. 2024 -Aug. 2024
SharkNinjaConsumer Insights Manager (Contractor)
Needham, Massachusetts, United StatesLed user testing and creative optimization for infomercial-driven product launches, exceeding conversion goals; Managed one direct report Research Analyst.