FR
freshweb
Company Employees
Marcus Brooke
Strategic Designer
Verified
Experienced and well respected Strategic Designer working locally and globally. Throughout my career, I’ve worked with a variety of organisations, including healthcare providers, government bodies, banks, insurance companies, charities and non-for-profits, to improve business outcomes and impact by addressing inefficiencies in experiences, processes, technology and organisational structures - through service design and research. I help eliminate disjointed customer experiences by shifting from product silos to cohesive service solutions. Using human-centred design tools, I ensure that services are aligned with customer needs, leading to better resource utilisation, reduced duplication of effort, and enhanced customer satisfaction and retention. I ensure alignment with business objectives and needs. In my work with organisations, I’ve co-created services that involve the customer at every stage, ensuring solutions are human-centred and aligned with the customer's entire journey, not just isolated interactions. I am a kind and patient practitioner that listens to all perspectives within an organisation and their customers. I help embed knowledge through education, synthesise actionable insights and provide guidance on tangible strategies and outcomes. My skills are critical in transforming service offerings, especially when organisations are adapting to new markets or service models.More...