Marketing Director with over 20 years of experience in multinational contexts, specialized in strategic, operational and digital marketing and with solid experience in web marketing, e-commerce and B2B and B2C communication. Strong corporate vision and experience in both field and headquarters roles, I am skilled in intercepting new trends andunderstanding and managing different business dynamics, allowing me to develop and implement effective business strategies and marketing that increases visibility and sales.
Passionate, reliable, ready for challenges and with a mindset oriented towards continuous
improvement, I adapt quickly to change and am able to keep a cool head in the face of
obstacles. Fluent in English and with strong public speaking skills, I am skilled at effectively
managing internal and external corporate communication. I am used to teamwork and
have always interacted within multicultural, multilingual and multi-functional teams.
Autonomous and precise in planning, managing and completing projects, I am enthusiastic about putting my experience to good use in interesting projects.More...
Frannie Santos-Mawdsley
Head of Marketing and Communications
Verified
Frannie Santos-Mawdsley, Head of Marketing and Communications , developed and spearheaded the launch of the iconic and groundbreaking National Baking Week in the UK, that increased brand visibility by over 1000% for Pyrex within the first year and changed the face of Baking, setting a new industry benchmark.
Under her leadership, the UCC Coffee team won the prestigious Supply Chain Excellence Award for being the first business to introduce blockchain technology into the coffee category. Frannie successfully orchestrated a strategic rebranding initiative that resulted in a 25% growth in market share across all carriers for Kingfisher canned goods. Her innovative approach to digital engagement led to an increase in social media interactions of over 40% for Lyon’s Coffee. Simultaneously, she ideated and launched a B2C e-commerce platform which delivered ROI in 9 months, with sales growing by over 50% MoM.
Her skills in B2B direct marketing have consistently led to commercial growth, with her most recent contract seeing an increase in sales of over 5% of total turnover in 6 months.
Frannie also has leading experience in data analysis, Insight and NPD Development and is a Food Trend expert.
Her skills in global Marketing campaigns range from Shopper Marketing strategic development across 12 markets to leading FIFA World Cup Sponsorship.More...