Director, Digital Marketing and eCommerce@Tungsten Automation
Verified
BRINGS FORTUNE 100 & STARTUP GROWTH EXPERIENCE TO SMALLER, MID-CAP COMPANIES
Ben brings over 20 years of data driven growth marketing and conversion optimization experience to build brands, transform businesses, and accelerate revenue for consumer and B2B businesses, from startups to enterprises. Generating well over $100M in incremental revenue impact for Adobe, Dropbox and Experian brands including freecreditreport.com, ClassesUSA.com and Lowermybills.com, Ben is a growth catalyst that transforms behavioral data and usability research into consistent iterative growth across the entire customer journey of a company, resulting in positive revenue and retention impact.
EXPERIENCE
• A/B & multivariate testing, conversion optimization, web analytics, and growth marketing
• Building, scaling and managing teams and processes globally
• Product ownership and management experience, UI design, and development of e-commerce platforms, web applications and web sites
• Online and offline marketing from acquisition through engagement and retention to drive eCommerce and subscription revenues
• Understanding consumer needs, driving usability studies and building targeting and segmentation strategies to personalize and optimize user journeys
SKILLS FOCUS
Growth Marketing | Web Strategy | Conversion Optimization | e-Commerce | Product Marketing | Online Advertising & Marketing | Account Based Marketing (ABM) | SEO | CRM | Segmentation Targeted Email | Consumer Marketing Research | Consumer Data Insights Analysis | Behavioral and Web Analytics | Creative Direction | Product ManagementMore...