Years of experience: 16

Email Marketing ManagerGrowth HackerMarketing DirectorMarketingCRM manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Bruna's Career Path
CRM Manager | MondelēzMar. 2024 -
Present
JüssiCRM Manager | Mondelēz
- Lead the definition and implementation of CRM strategies for several Mondelez brands, including Bis, Oreo, Lacta, Club Social, Trident and Tang, focusing on increasing consumer engagement and strengthening long-term relationships. - Actively involved in the operationalization and analysis of first-party data projects, collaborating closely with internal teams and external partners to ensure...
Strategic Planner Manager | CRM | General MotorsJun. 2022 -
Mar. 2024
MRMBrasilStrategic Planner Manager | CRM | General Motors
As the Strategic Planning Manager for CRM, I was responsible for implementing the Adobe Campaign platform, leading the integration with existing systems to maximize campaign efficiency. I developed CRM strategies that encompassed retail campaigns, product launches, and promotions, focusing on customer segmentation and targeted messaging. I also designed and executed complex lifecycle journeys...
Planejamento Estratégico | Mastercard Performance DeskApr. 2022 -
Jun. 2022
MRMBrasilPlanejamento Estratégico | Mastercard Performance Desk
São PauloStrategic Planning for CRM Campaigns: Conceiving CRM strategies aimed at acquiring prepaid Mastercard-branded credit cards. This involved identifying market opportunities, creating effective segmentations, and implementing highly targeted campaigns to maximize conversions. Creation of Reports and Analysis: Developing detailed reports that tracked campaign performance, including conversion rat...

Bruna's Posts

  • How I can help you

    Strategic CRM Services: - Diagnose channels, audiences - Map opportunities, gaps - Align with leadership - Deliver action plans - Design journeys for key audiences - Segment flows, create content plans - Plan, monitor campaigns

  • People I am looking for

    Ideal Clients: - Large corporations - Industry leaders - Brands seeking CRM transformation - Organizations aiming for audience engagement

  • Experience & Cases

    Achievements: - Implemented Adobe Campaign - Led CRM strategy development - Enhanced engagement, retention - Improved customer data understanding - Developed custom dashboards

  • How to contact

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