I build and scale go-to-market engines for B2B SaaS companies navigating growth, complexity, and change.
My background spans Sales, Marketing, RevOps, and Product Marketing, with deep hands-on experience designing GTM systems that improve pipeline quality, conversion, and sales productivity. I operate as an owner and executor, staying close to forecasting, deal execution, enablement, and messaging, not just team structure.
I am fluent in AI-driven GTM and have built a GTM Engineering capability focused on turning data, signals, and workflows into revenue leverage. This includes applying AI across ICP planning, lead enrichment, persona-based messaging, diagnostic discovery, content development, and workflow automation. The emphasis has consistently been on reducing noise, surfacing intent earlier, and enabling teams to spend more time selling and less time managing process.
I’ve led diagnostic selling programs based on Jeff Thull’s methodology and embedded them directly into CRM stages for both new business and expansion, improving deal quality and consistency across teams.
I’ve also led go-to-market execution through 12 acquisitions across regions, supporting repositioning, integration, and expansion. I launched and scaled European GTM operations remotely, which now represent a significant share of company headcount and revenue.
I’m particularly interested in environments where clarity, speed, and execution matter more than hierarchy, and where GTM is treated as a core growth system rather than a set of disconnected functions.More...