I lead Wiser’s global go-to-market strategy across product marketing, demand generation, sales engineering, GTM ops, and partnerships, supporting a multi-product SaaS portfolio used by top global brands and retailers. My mandate is to drive revenue growth, align our teams behind a unified commercial strategy, and position Wiser as the go-to partner for online and in-store retail intelligence....
- I have led go to market (25 person sales, demand, growth team) during ten acquisitions across regions and launched Europe remotely, now a large share of company headcount. - Ran "diagnostic selling" programs based on Jeff Thull’s methodology and embed them into CRM stages for new business and expansion. - Improved MQL to SQL by 118% and SQL to closed won by 36% in one year. - Sourced 75% of...