I have more than 26 years of experience in marketing and branding across various sectors, out of which 10 years as a Chartered Marketer.
My current designation is spearheading brand management of PETRONAS group of companies, local and international for the past 3 years, where I focus on establishing short and long term brand strategies in challenging global economic environment to strengthen the brand, through in-depth studies, high level planning, tactical moves like brand campaigns, assuring brand governance and compliance to protect the brand, managing brand trademarks and brand licensing to commercialise the brand, with advisory capacity for current and new business ventures for the Group.
I'm deeply committed, driven and result oriented; apparent when executing tasks. I adapt to current trends to stay relevant, leveraging on experience and expertise to develop teams and individuals as brand subject matter experts.More...