Natasha Ekström is a dynamic AI and Modern Work Business Consultant specializing in the Middle East and Africa region, where she leverages over a decade of experience in Modern Work and business strategy through her long career at Microsoft MEA. Renowned for her customer centric approach, Natasha has successfully guided numerous MEA companies in integrating cutting-edge Modern work and AI solutions, enhancing operational efficiency and driving revenue growth. Her deep understanding of regional market dynamics and cultural nuances enables her to tailor strategies that resonate with local businesses, fostering sustainable partnerships. Natasha holds an MBA from University of Strasbourg and has recently completed an AI Business Value certification from London Business School which has strengthened her skills on the transformative power of AI in emerging markets.More...