Years of experience: 16

ProgrammaticStartup FounderMarketingSales & BizDevHRConsulting

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Ursula's Career Path
Product DirectorFeb. 2025 -
Jul. 2025
MultilocalProduct Director
GlobalDeveloped and executed agile product roadmaps, establishing clear flow paths, history tracking, and status updates. Integrated commercial team feedback into roadmap prioritization, leading bi-monthly review meetings with integrated trackers. Managed and expanded curated data sets, onboarding new data partners and SSPs, and creating process/info tracking. Streamlined Go-To-Market (GTM) develop...
Solutions PartnerMay. 2023 -
Oct. 2024
GroupMSolutions Partner
South Africa- Lead the P&L, positioning and development of a central Programmatic offering to clients (Wavemaker/ Mediacom and Mindshare) - Product development, demonstrating updates in audience focus, use of dynamic creative, new channels and staying at the forefront of pDOOH, addressable TV and other related developments. - Talent development including training and leadership development. Part of the i...
Head of Programmatic at Group M Sep. 2019 -
May. 2023
GroupMHead of Programmatic at Group M
Cape Town, Western Cape, South Africa- Working closely with the central digital team in AdOps, data and visual dashboarding to ensure that data is managed seamlessly through platforms and across agencies. - Leading Ad-Tech development for the South African market and supporting agency teams in consulting their clients.

Ursula's Posts

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    How I can help you

    Optimize processes to save time and money by eliminating third-party vendors. With 17 years in agencies and media services, I've built teams, reduced costs, and created revenue-driving products.

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    People I am looking for

    Seeking clients across industries to simplify their media buying. Aim for a streamlined, effective advertising strategy that eliminates unnecessary steps.

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    Experience & Cases

    Built a team from scratch, boosting sales by 53% YoY. Cut error rates below 1%, increased tool adoption by 316%, and retained all staff. Past clients include Group M, Colgate, Ford, Adidas, Campari.

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    How to contact

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