I am a professional with over 10 years of experience in creating and executing CRM strategies for global brands such as Ford, GM, and Mondelez. My focus is on developing and implementing data-driven solutions that enhance consumer engagement and loyalty. With a customer-centric approach and a strong foundation in first-party data, I help brands turn insights into actions that drive sustainable growth and maximize value across the customer journey.
Throughout my career, I have collaborated with cross-functional teams to align CRM strategies with the needs of various business areas, ensuring efficient data integration and actionable insights. My expertise also includes leading global and remote projects, coordinating complex initiatives to generate measurable impact and consistent results.More...