As a foodservice innovator and franchising expert with over 20 years of experience, I led Dynamic Food Brands, a company that provides technological and process solutions for adapting food service to new customer journeys. By integrating cutting-edge technology, insightful data analysis, and impactful branding strategies, I help physical restaurants and food courts connect with the digital realm and elevate their market presence and performance.
My entrepreneurial spirit and passion for innovation are also reflected in my other ventures. I am the founder of MADEV, a company that specializes in developing scalable and high-performing franchising networks for the Out-Of-Home (OOH) sector. I have successfully scaled businesses such as 'I love Poke' from 5 to 180 stores, demonstrating my ability to drive growth and profitability in the industry. Additionally, I am the country manager for Franchise World Link, a platform that connects franchisors, master franchisees, and investors in the global franchise market. Through this role, I foster international business opportunities and collaborations in the franchise landscape.
My portfolio showcases a unique blend of creativity and business acumen, ranging from designing part of the set for a Disney Channel TV series to creating exclusive Coca-Cola bar kiosks for football stadiums. I am also recognized as a leading expert and mentor in food delivery and ghost kitchens, and I am deeply invested in mentoring and investing in early-stage startups and fast-casual food chains. My vision is to nurture ventures that have the potential to disrupt and transform the food service sector, underscoring my belief in innovation as the key to future success.More...