Marketing Director | Brand | Digital Marketing | Content Marketing
Verified
As a marketing leader with 20+ years of experience scaling high-impact marketing functions, my track record of building marketing engines that drive measurable pipeline growth directly aligns with your need for a strategic leader who can accelerate regional expansion while maintaining global alignment.
Expertise
Demand Generation: Architects full-funnel marketing strategies that fuel consistent pipeline growth and maximize revenue across various regions.
Lifecycle Marketing and Customer Journeys: Develops data-driven lifecycle programs that nurture leads, accelerate conversions, and enhance engagement at every stage of the buyer journey.
Integrated Campaigns and Cross-Channel Strategy: Leads the development of integrated marketing programs across digital, events, account-based marketing (ABM), organic channels, and content, ensuring alignment with brand, pipeline, and revenue goals.
Global Go-to-Market Strategy: Specializing in tailoring global strategies for the APAC region and emerging markets, we strike a balance between overall alignment and local market nuances to drive scalable growth.
Performance Optimization and Analytics: Champions a data-centric marketing culture by incorporating key performance indicators (KPIs), campaign return on investment (ROI) analysis, and ongoing optimization into every program.More...