Years of experience: 15

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Mariana's Career Path
Marketing Manager | Confectionery DivisionMay. 2025 -
Present
Aurora Fine BrandsMarketing Manager | Confectionery Division
São Paulo, Brasil
Senior Brand Manager | Confectionery DivisionOct. 2020 -
Sep. 2025
Aurora Fine BrandsSenior Brand Manager | Confectionery Division
São Paulo, BrasilLeading the marketing strategy for the Breakfast category — the second largest division in the company — managing iconic global brands such as Splenda (sweetener), St. Dalfour (fruit spreads), Lavazza (coffee), and Ahmad Tea (tea). Key Achievements: • Double-digit growth of St. Dalfour in Brazil for four consecutive years, positioning the brand as a benchmark within the company. • Recognized ...
Product & Brand Manager | WinesApr. 2018 -
Oct. 2020
Aurora Fine BrandsProduct & Brand Manager | Wines
São Paulo, São PauloResponsible for Brand Development & Trade Marketing Activation in Brazil of Old World wineries (~ 20 brands). - Marketing & Trade Marketing Plans. - Marketing Budget & Contribution Results of each brand. - Strategic launch of brands and products, including 360 plans. - Competitors analysis & pricing. - Marketing Calendar - planning and execution. - Development of visual merchandising - On & O...