Hello My name is Phoenix Lee.
With over 17 years of experience in the beauty and cosmetic packaging industry, I am continually humbled by the simple corollary of how substantive human connections underpin success.
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Also, the concept of vision sharing has made me more adaptable and open to different ways of thinking and new possibilities. Over the years, this mindset has enabled me to take on ancillary job roles as a prelude to my current Industrial/B2B Sales and Business Development position, where I collaboratively developed prototypes and minimum viable products (MVPs) for leading global cosmetics and skincare brands and project managed the end-to-end production process for over 1000 products, many of which continue to be produced.
Some of my achievements over the years include the following:
Successfully scaling up departmental sales from $2M to over $10M annually.
Formalised the use of product education materials as a means of customer engagement.
Increase customer retention rates by 25%.
Spearheaded the establishment of strategic supply chain partnerships, which created the avenue for new business opportunities and knowledge sharing.
Professional Skills
Sales | Business Development | Customer Segmentation | Product-Market Alignment | Strategy Development | Strategic Planning | Product Development | Product Sourcing | Account Management | Project Management | Project Management | Market Trends
Domain Knowledge
Paper Packaging | Metal | Glass | Plastic
Product Category
Makeup
Liquid foundation | Cushion compact | Eye shadow | Lipstick/lip stain | Lip Gloss | Pressed powder - Blush and foundation | Mascara | Loose powder
Skincare
Eye serum | Cleanser | Face cream | Face mask | Face lotion | Toner | Sunscreen
Accessories and Tools
Eyelash curler | Tweezers | Makeup brushes | Nail files | Makeup sponge and puff
Haircare & Body Care
Shampoo & conditioner | Body lotion | Hair serum
As someone who is passionate about results and brings a wealth of knowledge and eMore...