Cross-industry ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ & ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ leader with 13 years of experience in top Fortune 500 companies (PepsiCo, Johnson & Johnson, Danone), driving transformation through ๐ข๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐ฏ๐ business models; strategic P&L turnarounds, pioneering ๐๐ข๐ ๐ข๐ญ๐๐ฅโfirst strategies; designing ๐ก๐จ๐ฅ๐ข๐ฌ๐ญ๐ข๐ ๐๐๐จ๐ฌ๐ฒ๐ฌ๐ญ๐๐ฆ๐ฌ for brand activation.
Built brands at the intersection of ๐๐๐๐ฎ๐ญ๐ฒ, ๐๐๐ฅ๐ฅ๐ง๐๐ฌ๐ฌ, ๐๐ฎ๐ญ๐ซ๐ข๐ญ๐ข๐จ๐ง, ๐๐ง๐ ๐๐๐๐ฅ๐ญ๐ก, translating deep consumer insight across industries into strategy and driving impactful execution. I excel in untapping unique ๐๐ซ๐๐ง๐ ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ข๐ง๐ angles, and leading ๐ฌ๐ฎ๐ฉ๐๐ซ๐ข๐จ๐ซ ๐๐จ๐ง๐ฌ๐ฎ๐ฆ๐๐ซ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ ๐๐ง๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐ญ๐ข๐๐ฅ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ .
As a strategic brand consultant, Iโve partnered with both individuals and emerging businesses โ coaching 20+ professionals in shaping distinctive ๐ฉ๐๐ซ๐ฌ๐จ๐ง๐๐ฅ ๐๐ซ๐๐ง๐๐ฌ and advising ventures on market positioning, narrative development, and go-to-market execution.More...