I help growing companies prove what works and eliminate what doesn't through rigorous testing and behavioral science.
After 15+ years designing experiments for Fortune 50 companies and AI startups, I've learned that most business decisions are based on assumptions rather than evidence. I change that.
What I do: Apply behavioral science to increase revenue, reduce costs, and improve decision making. I lead teams through evidence-based decision making. I have built rapid learning cultures that adapt faster than competitors.
Who I work with: Founders and leadership teams at growth-stage companies who want to move beyond "gut feeling" decisions. I find my sweet spot to be any business where human behavior drives outcomes.
Why clients choose me: My clients tell me I make the complicated explainable. I think I bridge the gap between academic rigor and business needs. I bring Fortune 50-level experimentation expertise without the enterprise timeline or budget. I also take great pride in actually explaining things in plain English.
Current focus: I'm working to help companies implement AI using behavioral interventions that create measurable competitive advantages.
I am available for strategic consulting, advisory roles, and project-based work. I'm a US expat based in France and value working globally.More...