Customer Experience and Marketing Technology Leader with over 25 years of international experience across eCommerce, B2B/B2C SaaS, and BAAS startups. Known for transforming customer experiences and driving adoption of advanced cloud technologies like Shopify, Salesforce, AI-powered platforms, CDPs, and personalization & advertising engines. Proven success in building scalable business frameworks, implementing full MarTech stacks, and full-funnel growth strategies for digital-first SMEs, eCom, and FinTechs. Successfully aligning data and technology with customer requirements, needs, compliance, and performance KPIs across Europe, MENA, and APAC.More...