I’m a senior marketing and brand strategist with 20+ years of experience growing consumer brands across QSR, CPG, wine & spirits, and cannabis. Most recently, I’ve led CRM optimization for five national restaurant brands at Brix Holdings, designing data-driven lifecycle journeys and segmentation frameworks to drive customer engagement and retention. Previously, as Director of Marketing at Teaspoon, I overhauled marketing for 50+ locations, drove double-digit YOY sales growth, launched a high-performing loyalty program, and secured partnerships with Costco and Disney+ that significantly boosted revenue and visibility. Earlier in my career, I built a premium winery into a destination brand, supported one of California’s first legal cannabis leaders with content and brand strategy, and spent a decade as an ethnographer uncovering cultural and consumer insights for global clients—grounding all of my work in real human behavior and smart storytelling.More...