CAA South Central Ontario
Company Employees
Luisa Pannozzi
Senior Product Manager @IDC
Verified
Strategic Marketing Leader | Go-to-Market Architect | Content Powerhouse With 15+ years driving measurable impact across B2B and B2C, I’m fluent in the language of brand, demand generation, and growth. I’ve led full-funnel strategies, scaled high-performing teams, and delivered global campaigns that blend customer insight with business outcomes. I’ve launched new products into crowded markets, repositioned legacy brands to unlock growth, and built thought leadership engines that generated millions in pipeline. But my marketing roots run deep. From travel to tech, I’ve crafted campaigns, built ABM programs from scratch, grown communities, launched events, and driven conversions across every channel. I thrive in mapping a GTM strategy, writing, or building a content framework that fuels the funnel. I’m currently open to fractional, contract, or freelance roles that tap into my strengths in content strategy, GTM execution, and big-picture marketing thinking. If you need someone who can go from strategy to rollout—someone who brings vision, voice, and velocity—I’d love to talk.More...