Years of experience: 20

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Luisa's Career Path
Senior Product Marketing Manager | GlobalNov. 2024 -
Present
IDCSenior Product Marketing Manager | Global
RemoteIDC is the leading global provider of tech market intelligence and advisory services, trusted by influential tech companies to guide strategy, innovation, and go-to-market decisions. We combine expert analysis, buyer research, and industry data to help clients navigate disruption and drive growth. Responsibility: Drive the go-to-market strategy, positioning, and messaging for the IDC brand. W...
Senior Marketing Manager | Thought Leadership CampaignsApr. 2024 -
Present
IDCSenior Marketing Manager | Thought Leadership Campaigns
RemoteBuilt brand authority and awareness through research-driven thought leadership and cross-channel campaigns. Led a team focused on supporting growth, retention, and increasing cross-sell rate.
Growth Marketing Manager | Demand and Lead GenerationJun. 2021 -
Apr. 2024
IDCGrowth Marketing Manager | Demand and Lead Generation
Led the global full-funnel demand generation strategy, owning go-to-market execution across ABM, content, and digital marketing. Focused on driving pipeline growth and improving conversion through optimized nurture programs, marketing automation, and customer retention initiatives. Collaborated closely with sales and product teams to align messaging and accelerate buyer engagement. Also suppo...

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