Hello! I’m a brand and marketing leader with 9+ years’ experience growing consumer and B2B food brands, from national networks with 200+ stores to fast-growing, founder-led businesses.My strength sits at the intersection of brand, creative, product and commercial performance. I lead end-to-end marketing strategy, from positioning and campaign ideation through to product development, digital, content, partnerships and go-to-market execution — always with a sharp focus on growth, relevance and customer connection.I’ve delivered nationally recognised campaigns, driven viral social moments, launched new concepts and products, and led initiatives that have resulted in double-digit sales growth, customer acquisition uplift and significant improvements in ROI and CPA. I’m deeply comfortable working with data, but I’m equally driven by storytelling, aesthetics and building brands people genuinely love.I’m equally strategic and hands-on. Comfortable setting vision and direction while also rolling up my sleeves to bring ideas to life. I lead across brand, campaigns and channels with clarity and pace, working closely with specialists, agencies and teams to ensure strategy translates into high-quality execution. I’m known for bringing structure to creativity, momentum to teams, and turning ambitious ideas into measurable commercial outcomes.I have a strong track record of leading and influencing product development, working closely with founders, chefs, product and operations teams to shape concepts, flavours, formats and ranges that resonate with consumers and translate into commercial success. I’m particularly energised by bringing new products to life — from insight and ideation through to launch and storytelling. I’m passionate about brands that value creativity, culture and community as much as commercial results.More...