Rayssa Freire is a Portfolio Manager at HEINEKEN, where she leads the strategic development and optimization of a multi-brand beverage portfolio across key Latin American markets. She combines deep consumer insight with data-driven analysis to identify growth opportunities, streamline underperforming SKUs, and launch innovative product lines that strengthen HEINEKEN’s market position. Prior to joining HEINEKEN, Rayssa held roles in production and logistics strategy, driving double-digit revenue growth in competitive FMCG categories. Passionate about sustainable innovation, she champions initiatives that align portfolio decisions with environmental goals and evolving consumer expectations.More...