With over 20 years of creative leadership experience, I've shaped digital experiences and brand identities for industry leaders including Home Depot, WebMD, and AT&T. As Creative Design Lead at Home Depot, I drove a 40% boost in social media engagement through innovative content strategies and brand simplification initiatives. Earlier in my career, I led successful campaigns for Wendy's that generated nearly 1 billion impressions and managed creative direction for major retailers including Target and Office Depot.
My work spans the full creative spectrum – from UX/UI design and digital marketing to photography and brand development. I specialize in transforming complex business challenges into elegant creative solutions that drive measurable results. My approach combines strategic thinking with hands-on creative execution, whether I'm designing high-converting marketing campaigns or building intuitive user experiences.
Core strengths:
Creative direction and team leadership
Digital strategy and UX/UI design
Brand development and visual storytelling
Marketing campaign development
Cross-functional team collaborationMore...
Cory Smith
Innovation Lead@Aflac
Verified
An accomplished and results-oriented strategist, solutions architect and innovation/transformation leader that is rooted in the digital culture and passionate about "what's possible."
Expertise in providing innovation and transformation strategy and organizational leadership to initiatives, programs and teams.
Over 28 years of experience creating, leading and maximizing the delivered business value of innovation, transformation and emerging technology endeavors of Fortune 100 companies and international non-profit organizations with a focus on producing practical and measurable results to achieve desired business intent and outcomes.
Areas of competency include…
‣ Shepherding, maturing and scaling emerging technologies and ET organizations for scale
‣ Driving Innovation, Transformation, Resilience and Experience-focused organizations and initiatives
‣ Providing leadership for strategic medium to large-scale business initiatives/projects
‣ Demystifying new and esoteric business and technology concepts and demonstrating how they can be applied practically and measurably
‣ Understanding how to support and address customer needs and expectations
through effective strategy, technology and content
‣ Developing successful strategies, products, programs, solutions and teams that solve for experience, information, identity, commerce, content and communication
‣ Leveraging customer experience, design thinking & business architecture as a holistic lens to deliver effective, end-to-end customer experience strategies
‣ Outside-In/Inside-Out ecosystem analysis to Identify high returninitiatives
‣ Voice of customer infusion into portfolio investment analysis to drive prioritization of improvements
‣ Identification of end-to-end by mapping customer journeys to value streams
‣ In-depth analysis and maturity assessments of business capabilities
I also consult with and support organizations to...
‣ Define business intent and desired business outcomes and turn them into practical, measurable action
‣ RMore...
Annie Robb
Senior Campaign Manager
Verified
As a Senior Campaign Manager, I have successfully led numerous high-profile marketing campaigns, resulting in significant growth in brand awareness and sales. I have also developed and implemented innovative strategies that have consistently exceeded client expectations. My leadership has led to the development of a highly efficient team, which has been instrumental in achieving our campaign objectives. Additionally, I have been recognized for my exceptional ability to manage budgets and timelines effectively.More...