New York CityCreated digital marketing, advertising, and customer experience solutions for Discover® Financial Services. • Led teams of UX designers, writers, and animators in creating multi-channel acquisition and nurture campaigns (emails, digital ads, paid media, and direct mail). • Developed product landing pages and in-app experiences to ensure cardmembers were informed, delighted, and inspired to ta...
New York CityDevelop content, design, and strategic marketing and brand communication solutions for nonprofits and businesses across verticals. Clients include online delivery giant FreshDirect, renewable energy innovator PivotGen, MVP Publishing, an SaaS enterprise at the forefront of AI and machine learning, lean DTC startup brands, and established leaders. • Create multi-channel fall campaign including...
New York CityHead of strategy and chief wordsmith at Hiker, a creative agency that works with global brands and social impact partners to conceive and tell stories across a wide spectrum of digital and analog formats. Wrote content for websites and social channels, created brand strategies, developed key messaging, concepted and scripted lead videos, and wrote agency proposals, presentations, and pitch de...