➥ Strategic, growth-focused marketing leader driving market leadership, revenue acceleration, and pipeline generation through integrated Brand-to-Demand-to-Conversion strategies.
➥ Global CMO with c.18 years of experience, including a decade in management and three years at the executive level. Proven track record of scaling B2B SaaS businesses (€5M–€35M ARR), leading high-performing marketing and sales teams (up to 40+ FTEs), and driving predictable, high-impact growth.
➥ Expert in full-funnel go-to-market (GTM) strategy, leveraging brand positioning, demand generation, and digital-first execution to drive consistent YoY revenue expansion. I build data-driven marketing engines that fuel pipeline acceleration, share of search, and revenue impact across US, EMEA, LATAM and APAC markets.
➥ Key areas of expertise:
- Go-To-Market Strategy | Brand & Positioning | Enterprise & SMB Growth
- Demand Generation & Pipeline Acceleration | Digital-First Revenue Marketing
- Leadership & Team Development | Building High-Performing Global Teams
- Product-Led & Sales-Led GTM | ABM & Multi-Channel Demand Strategies
- Performance & Growth Marketing | Data-Driven Marketing & ROMI Optimization
➥ Frequent speaker & presenter, I advocate for modern marketing, digital innovation, and customer-led growth while influencing business strategy and executive decision-making. A natural problem solver with a passion for technology, marketing, and digital transformation in B2B SaaS.More...
Brenda Cowie
SVP Sales & Strategic Growth@Orbus
Verified
As Senior Vice President of Sales and Strategic Growth at Orbus, Brenda brings extensive sales & business development experience in the fields of Enterprise Architecture and Digital Transformation. Brenda is proficient in developing strategic plans & developing partnerships to raise brand profile & accelerate growth and profitability. Brenda's leadership role at Orbus includes sales-related activities, speaking at industry conferences, webinars and events as well as strategic planning, and business growth initiatives. Her proven track record of driving sales , landing & expanding enterprise clients and managing teams has greatly contributed to the success of the company. Brenda is known for her innovative approach, relationship building & strong business acumen, making her a key player in Orbus' expansion and success.More...