Years of experience: 11

CopywritingSport FanContent WriterMarketingDigital Ads ManagerEditor

Trust Score

Exceptionally trusted; proven professional excellence.

80%
César's Career Path
Omnichannel Marketing Search AnalystOct. 2021 -
Present
ReckittOmnichannel Marketing Search Analyst
Ciudad de México, MéxicoWeb Optimization and Inbound Marketing Specialist: Excelled in optimizing company websites for Hygiene products, strategically focusing on the CAMEX (Central America and Mexico) and South West Latam regions (excluding Brazil). Crafted and executed SEO strategies aligned with Google's best practices, elevating brand visibility on the SERP. Conducted meticulous keyword research for renowned reg...
Talent Marketing SpecialistApr. 2020 -
Sep. 2021
MSDTalent Marketing Specialist
SEO Strategy Manager: Responsible for creating and planning the Search Engine Optimization (SEO) strategy for the company's career site in the United States, Puerto Rico, and Canada (Merck), as well as the website for the rest of the world (MSD). Global Content Creation and Coordination: Collaborate globally with diverse teams and divisions to create unique content across all social media cha...
SEO WriterFeb. 2019 -
Feb. 2020
GTBSEO Writer
Ciudad de México, MéxicoProject Lead for Ford Mexico Blog: In charge of spearheading the Ford Mexico Blog project, curating unique content following the principles and steps of inbound marketing. Research and Content Creation: Conduct thorough research on topics relevant to the automotive industry and of interest to all Ford vehicle owners and enthusiasts. Craft engaging content that resonates with the brand and cap...

César's Posts

  • How I can help you

    I enhance online visibility by executing strategic SEO and SEM plans, managing Google Ads and marketplace accounts, and implementing result-driven campaigns. My goal is to boost organic reach and sales through tailored solutions.

  • People I am looking for

    I seek clients who need: • Improved marketplace visibility for consumer goods. • Scaled organic growth for e-commerce. • Optimized digital shelf performance for retailers. • Strong SEO strategies for startups and DTC brands. • Regional expertise in Latin America expansion.

  • Experience & Cases

    Achievements: • SEO strategy for 23 websites, boosting major brands. • Enhanced e-commerce performance on key e-tailers with Sponsored Products. • Increased Amazon and Mercado Libre growth via tailored SEO. Past clients: GTB, MSD, Reckitt Benckiser.

  • How to contact

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