With over 15 years of experience in sales management, business development and international expansion, I have built a solid career leading sales teams and implementing growth strategies in B2B, capital goods industry, commercial refrigeration equipment and maintenance services. My work ranges from prospecting large global clients to structuring strategic partnerships and market expansion in Latin America and other regions.
My expertise includes defining and executing sales strategies aligned with the company's growth, leading and monitoring all subsystems and sales channels: Inbound Sales (Marketing + Pre-sales), Outbound Sales (SDRs and Active Prospecting), Direct Sales (Sales Executives), Partnerships and Sales Channels (distributors and resellers), in addition to actively participating in bidding processes and commercial proposals. I develop and monitor commercial KPIs, ensuring predictability and sustainable growth, in addition to implementing efficient processes and technologies to optimize the sales funnel.
I have worked for companies such as Fricon and Imbera/Femsa, being responsible for technical sales and key account management, offering customized solutions for multinationals such as Heineken, Unilever, Nestlé and Coca-Cola. My experience includes negotiating machinery, maintenance contracts, equipment retrofits, managing installed assets and implementing after-sales services. In addition, I have solid experience in RFP/RFQ processes, conducting strategic competitions for large global contracts.
With a profile focused on results and innovation, I stand out for leading high-performance teams, structuring commercial processes and developing sustainable growth strategies. Fluent in Portuguese, English, Spanish and French, I bring a global vision and experience in strategic negotiations to boost business in different markets.More...