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Years of experience: 14
SMM ManagerPR ManagerTikTokSMMBrand advocateSemrush
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Jessica's Career Path
Mar. 2022 -Present
OriginHead of Marketing and Content
- Raised Origin’s website Domain Authority Score from 12 to 26 in 3 years.
- Increased Origin’s website visitors by 175% and organic keywords by 11,451% over 2 years.
- Improved Origin’s average keyword ranking from 54th position to 16th in 3 years.
- Generated 35% more demos booked in 2023 vs 2022 while spending 21% less on marketing and advertising.
- Write 2,000-word pieces weekly for Orig...
Jan. 2020 -Mar. 2022
OriginDigital Marketing Specialist
Denver, Colorado, United States- Research and analyze data to develop strategies that drive customers to the website.
- Create and manage the content that Origin posts to social media.
- Create email campaigns to target key clients, engage current clients, and use advanced metrics to measure the success of marketing campaigns.
- Lead ongoing management of digital touchpoints including website, social media platforms, landi...
Apr. 2018 -Apr. 2019
StravaCommunity Moderator
- Implemented a monthly Community Insight Report with 3 department heads to discuss goals, updates, and challenges, increasing productivity across departments by 30% - Communicated the Strava brand message across social channels (Facebook, Twitter) and in the online forum
- Collaborated with other teams to coordinate consistent and appropriate responses to customer inquiries and issues on soc...