I’m a strategist and hands-on creative, shaping messaging and content that connects brand, product, and customer experience. I turn ideas into actionable strategies, aligning them with long-term business goals. By collaborating across teams, I bring data-informed storytelling to life with words and content design, crafting a verbal identity that drives impact.
Here are a few examples of how I can help your team: I can build content calendars and bring them to life through execution, write targeted emails for subscribers and non-subscribers, create messaging frameworks and guidelines, and develop copy for 360 campaigns across site, email, OOH, app, and trade. I also pitch messaging approaches for comms that resonate with your audience, ensuring every piece aligns with your overall strategy.
I thrive at the intersection of big-picture thinking and execution. Let’s work together.More...
Michael Zarif
VP - Product Management@Moshtix/TicketMaster
Verified
Product Leader | Startup Advisor
As an experienced product leader, I work with companies from startups to large organizations on enhancing their product capability, and processes, and establishing product-led frameworks. With a decade of experience, I have successfully developed and led high-performing product teams, emphasising user experience across various industries. I excel in launching and scaling products, from early-stage startups to corporate giants, and possess a knack for building and expanding product teams locally and globally.More...