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Work Background
CegidGlobal Head Of Digital Marketing
Feb. 2022Lyon, Auvergne-Rhône-Alpes, FranceMission :
- drive digital leads ( MQL / SQL) for the salespeople, through the www.cegid.com and www.ebp.com websites, by operating digital acquisition campaigns.
+25% leads year over year
Countries covered : FR / UK / ES / PT / IT / US / DACH / Benelux / Latam / Nordics
- drive more leads and continuously optimize CPL through analysis (Google Looker and Power BI tools) plus fine tuning
- work closely with all marketing teams (product marketing managers, content marketing managers, campaign managers, field marketing managers, brand and communication)
- apply Sirius Decisions framework
- initiate growth marketing projects International team management : 12 people (webmarketers, traffic manager, webdesigner, web developers, project managers, e-commerce manager and developers)
Providers selection (media agency, SEO agency, IT resources, etc..)
Providers performance management
Agile project management (SAFE framework) Website topics covered :
- CRO / UI / UX
- AB tests and personnalization ( Kameleoon)
- website design
- website migrations (following M&A)
- users feedbacks Digital acquisition :
- SEA ( Google Ads / Microsoft Ads)
- SMA ( LinkedIn / FB Ads / Youtube)
- Display / Content syndication
- SEO (40% growth YoY)
- Tracking (GTM - Google Tag Manager / Google Analytics / ContentSquare / Microsoft Power BI) - Multi-channel attribution / contribution ( Adobe Marketo Measure & Bizible tools)
AssurlandDirecteur marketing
Mar. 2020 - Feb. 2022Région de Paris, FranceAssurland, édite les sites https://www.assurland.com et https://www.opinion-assurances.fr/, le site d'avis d'assurés
Lead Acquisition : - SEO - SEA (Google Ads / Bing Ads), baisse de 10% du CPL - Display / Emailing
CRO : - AB tests - améliorations UI/UX, gain de 5% de conversion sur le parcours de lead Fidélisation : - CRM - Marketing Automation
E-reputation / Ratings
Refonte de sites
Management d'équipe (7 collaborateurs)
CN ConseilsSenior Consultant - Digital Marketing & Website Marketing
Feb. 2017 - Feb. 2020Région de Paris, FranceERP / CRM Setup & Optimisation (Zoho CRM / Zoho Invoice / Hubspot / Salesforces)
Search Marketing (SEO / Campagnes SEA) Formateur SEM / PPC / Digital Marketing
Formation Adwords
Formation Facebook Ads
Formation Google Analytics / Search Console
ComptacleanDirecteur des Opérations - COO
Jan. 2016 - Jun. 2017Paris Area, FranceElaboration de la stratégie business
Définition et lancement du plan d'activité marketing et commercial : acquisition online, salons, partenariats
Ventes de prestations intellectuelles (packs et missions sur-mesure)
Recrutement de l'équipe en direct : profils commerciaux, marketing, comptables Objectifs de vente dépassés de + de 50%
Coût par vente inférieur de 40% à celui du marché
CYRUNA - Digital Marketing ConsultingConsultant associé
Jan. 2013 - Dec. 2015Paris Area, FranceRéférences : Office Depot, Aramis Auto, M6, Holidog
Conseil et conduite de projets digitaux :
- stratégie et positionnement, PAC
- SEO / SEA / Display
- gestion de campagnes digitales multi-canal
Avenue des Jeux SASDirecteur du marketing digital
Jan. 2008 - Dec. 2012Paris Area, FranceEn charge de 5 sites Web (3 FR, BE, DE)
Budget marketing annuel : 2 M€
Chiffre d'affaires 2012 : 20M€
Gestion des canaux d'acquisition
Reporting au CEO
EOL Responsable du marketing digital
Jan. 2001 - Dec. 2007Paris Area, FranceSEO/SEM/Display
Prépondérance du canal Web : 70% des leads
Ventes de bannières publicitaires / d'annonces en immobilier d'entreprise
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