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Work Background
Associate Director
GuidehouseAssociate Director
Sep. 2022 - Mar. 2025United States Manage primary research efforts to support evaluation of energy efficiency programs for utility clients.  Assist business development efforts through proposals and subcontractor negotiations  Contribute skills in sample design and survey methodologies through best practice documentation  Develop evaluation plans for utility clients to assess programs and inform customer journey mapping  Assist clients with data management needs, including development of key benchmarking metrics
Owner
Frye Research & Consulting LLCOwner
Dec. 2016 - Sep. 2022United States, West Palm Beach Sole proprietor of business providing research and consulting services to entrepreneurs and businesses  Conduct research providing market intelligence on potential products and to inform business strategy  Perform competitive analysis based on peer cohort including product mix, penetration, and key strategies  Acquire through desk research key data sources for analysis or the development of an infographic  Assist clients with project and program management including dashboards and data management plans
Senior Associate
The Cadmus Group, Inc.Senior Associate
Mar. 2016 - Nov. 2016United States, Portland Lead energy efficiency program evaluations focused on electric utility program portfolios  Coordinate development of evaluation plans with utility personnel and implementation contractors  Develop budgets for potential project work based on solicitations across multi-functional teams  Provide technical assistance to staff related to development of research approaches and business processes  Engage in business development activities through interaction with potential clients
Senior Manager, Market Research and Evaluation
Northwest Energy Efficiency Alliance (NEEA)Senior Manager, Market Research and Evaluation
Sep. 2012 - Mar. 2016United States, Portland Manage and direct market research and evaluation work through staff of five project managers  Provide expertise to the organization regarding methodologically sound approaches to evaluation efforts  Direct third-party consulting contractors within the confines of statistically valid methodologies  Facilitate collaborative efforts among regional evaluation staff to discuss methodological best practices  Provide direction and review for analytical work requested by internal/external stakeholders
Marketing Sciences Director
Cambia Information GroupMarketing Sciences Director
Feb. 2012 - Sep. 2012 Conduct advanced statistical analysis through market research projects for Fortune 50 companies  Evaluate analytical techniques and make recommendations for use to upper management  Develop recommendations on sample design, and data weighting methodologies for applicable projects  Perform segmentation analysis and recommendations for clients seeking to enhance product offerings  Implement process improvement recommendations for internal operations based on process evaluation
Senior Manager, Market Research & Product Development
Austin EnergySenior Manager, Market Research & Product Development
Mar. 2007 - Feb. 2012United States, Austin Lead staff of eight professionals engaged in market research and product development for Austin Energy  Oversee the nation’s # 1 voluntary renewable energy program nine years running, GreenChoice®  Manage the operation of continuously fielded satisfaction survey and disseminate results utility-wide  Establish cross-functional teams to integrate customer research with marketing effectively  Lead data warehouse initiative to integrate survey research, program participation and population data
Product Development Coordinator
Austin EnergyProduct Development Coordinator
Jan. 2005 - Mar. 2007United States, Austin Produce feasibility studies supporting the introduction of new products and services  Create evaluation process for financial incentives to relocating firms based on economic impact  Collaborate with market research personnel to design surveys for use in evaluating product offerings  Analyze electric usage data and customer characteristics to develop segmentation models  Develop presentations highlighting research methodologies and findings to executive-level personnel
Statistician/Project Manager
NuStatsStatistician/Project Manager
Aug. 2000 - Dec. 2004United States, Austin Manage cross-functional teams to support policy formation for corporate and public-sector clients  Coordinate work with third party subcontractors involved in telephone surveys and focus group research  Develop innovative sampling methodology using directory-assisted random digit dialing (RDD)  Evaluate business opportunities, produce proposals, and provide financial analysis for bidding strategies  Deliver presentations to management regarding methodological innovations and market opportunities Selected Specific Market Research Projects:  United States Postal Service Household Diary Study (USPS), 2000-2004: Provide statistical analysis for household survey collecting data on volumes and types of mail received and sent; includes sample design and management, interview completion reporting, weighting and expansion, and report development.  WMATA Customer Satisfaction Survey (Washington Area Transit Authority), 2002-2004: Conduct survey of core transit riders in the Washington (DC) area to solicit preferences regarding system reliability, comfort, service, safety, and maintenance.  Fiesta Markets Customer Research (Dallas-Ft Worth), 2003: Conduct market research survey for Fiesta Mart grocery stores. Specific tasks included data quality control, estimation of customer demand, market trends, and market segmentation.  Alaska Fisheries Marine Sportfishing Economic Survey (NOAA), 2002-2003: Manage mail-based market research survey to estimate demand forecast of fishing activity for management of Alaskan fisheries in addition to statistical analyses.
Labor Economist
Wisconsin Department of Workforce DevelopmentLabor Economist
Nov. 1997 - Aug. 2000United States, Madison Manage market research and economic analysis projects with a staff of eight regional economists.  Conduct feasibility studies for prospective out-of-state employers interested in relocating to Wisconsin  Deliver presentations on labor market trends and economic analyses to internal and external stakeholders  Produce economic analysis including demand forecasting, labor market segmentation, and conditions  Collaborate to develop successful economic development strategic plans during prolonged labor shortage

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