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Work Background
Non-Profit OrganizationSocial Media Manager
Oct. 2020
Focus for Health FoundationProgram Director
Jul. 2018 - Jul. 2019Warren, NJCollaborating with the small FFH team while overseeing various communication projects, advocacy, marketing, social media campaigns, grantee correspondence, also tasked with in-depth health research and content development. Focused on raising awareness about improving health outcomes, informed consent, social determinants of health (SDH), environmental risks, social justice, and medical freedom to support FFH’s mission. Experience includes:
• Designing & managing all social media posts & campaigns, i.e. featured grantees’ advocacy work.
• Collaborating with outside vendor to redesign and restructure website showcasing depth of content, highlighting main Categories tied to mission, and improving user experience.
• Managing the Foundation’s WordPress site, adding article content, creating layouts, all image selection, and optimizing SEO.
• Designing a variety of print and web marketing materials for use at community outreach events and online.
• Collaborating with FFH grantee, RFK Jr.’s Children’s Health Defense, on several high-profile projects.
• Planning & developing components of yearly AutismOne conference, including print materials, ads, messaging, and outreach ideas.
• Creating a balanced editorial calendar with plans for an SDH article each week.
K. Hovnanian® HomesSenior Business Systems Analyst
Mar. 2013 - Oct. 2014Red Bank, NJHired to be an integral member of the 4-person Web Team tasked with supporting internal nationwide content creators of khov.com, using the back-end content management system (CMS). Additionally, worked with all divisions, vetting ideas for upgrades to the website, helping to plan and manage any changes. Responsibilities include:
• Interfacing with all departments desiring specific site upgrades, helping to plan, design, and execute changes.
• Troubleshooting technical issues with users on website and/or within the CMS routed from internal call center.
• Researching best practices in the user-experience design, marketing, & home building fields. • Tracking changes, progress, and final resolutions via internal project management system.
• Assisting in planning, design reviews, and content management of khov.com site redesign by outside vendor.
• Managing website content, text and photographic assets, provided to outside vendor for inclusion on new site.
• Training national staff on new CMS.
• QA / bug tracking of newly developed site, verifying user paths and proposed interactions.
Mazzan Design GroupFounder / Lead Visual Designer
Jan. 2004Fair Haven, NJCo-founder of a visual communication design firm specializing in internet and print-based projects for large and small clients. Accounts include: Publicis Groupe, Rodale Music, Time-Life, Harley-Davidson, TEDx Asbury Park, Holistic Moms Network, Fearless Parent, Kelly Brogan, MD, Audible.com, Motionbox, and Noble Collection. Responsibilities include:
• Interfacing with clients, gathering requirements, setting expectations, and planning project lifecycles.
• Designing prototypes, wireframes, and storyboards for pitches and to support final project sign-off.
• Creating custom company branding, site & article graphics, ads, and various promotional materials.
• Managing client relationships with clear, consistent communication & updates.
• Researching relevant topics to assist with client site content planning and creation.
• WordPress website updates, upgrades, & maintenance.
• Social media account planning and management on Facebook, Twitter & Instagram.
Mindsurf Networks, a Sylvan Ventures CompanyArt Director
Apr. 2001 - Nov. 2001McLean, VA• Coordinating projects between departments internally while interfacing with outside vendors.
• Conducting school visits to determine needs of students and teachers in classroom setting.
• Creating prototypes for use in gathering data during teacher interviews.
• Developing education-related applications for both desktops and wireless handheld devices (Compaq iPaq).
• Managing the Creative group to support various departments throughout the organization, while focusing the group to maintain brand consistency and best practices in user experience. • Researching and hiring new members of the creative team in both design and user experience.
• Art directing new branding campaign, including a logo redesign, trade show booth layouts and new lobby design.
marchFIRSTVisual Designer
Jun. 2000 - Apr. 2001Bethesda, MD• Planning creative project objectives, working with project teams from concept through to final product. • Lead designer on InteliHealth.com site redesign, from Strategy to template production.
• Lead designer on new site for Aetna USHC members, Special Olympics & others.
• Visual designer coordinating eFannieMae.com redesign; also responsible for IA, coding and production of online Style Guide.
Whittman-Hart / marchFIRSTVisual Designer
Apr. 1999 - May. 2000New Berlin, WI• Assisting on many aspects of Harley-Davidson RoadStore project, from planning to Information Architecture, to visual design and production.
• Supporting internal and external users of h-dnet.com (Harley’s dealer extranet) as they would design, post, modify and track content through the publishing tool.
• Developing curriculum, handouts and reference materials for h-dnet Publishing Tool training.
• Design print poster used at Daytona Bike Week to promote the RoadStore.
• Coding screens for online transactional system for Subaru’s dealer network. Mae.
National GeographicWeb Designer
Apr. 1997 - Nov. 1998Washington D.C. Metro Area• Designing strong interactive stories to coincide with stories from National Geographic Magazine.
• Assisting kids’ content producers in planning, creating and testing content modules (interactive stories) for school-aged children.
• Designing and producing monthly updates for Visions Gallery, the photography section of the website.
• Designing icons and other small graphics for use on the site.
• Coordinating asset gathering, including collection of slides/photos, scanning, rights clearance and negotiations, soliciting artwork and copy from outside contractors, etc.
• Working with programmers to ensure that design integrity is realized in final coded piece.
• Assisting in the Quality Assurance testing of the modules.
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